MDBox Launch Campaign

Project

MDBox is the newest low-cost telemedicine available on the market. Reliant ID’s team had an app and website in development but needed to create media content for their initial launch campaign. With a brand guide already in place, Fins & Feathers helped evolve the MDBox brand’s tone of voice through motion and marketing materials.

Client

Reliant Immune Diagnostics

Roles

Producers: Hencar Productions
Photography: Kelly Kline Photography
Art Direction, Motion Graphics, Marketing Materials: Fins & Feathers Design

Brand Style Guide

Promos and Explainers

Fins & Feathers produced 6 videos for the initial campaign launch. Below is the product intro plus some moments from the other spots.

Marketing Collateral

The product pilot was launched across 20 HEB Pharmacy retailers around the Dallas/Fort Worth area in Texas. Trifold brochures, counter displays and shelf talkers were created to help promote in-store.